{"id":4270,"date":"2026-06-08T11:07:11","date_gmt":"2026-06-08T11:07:11","guid":{"rendered":"https:\/\/blog.tetra.net\/ro-ro\/?p=4270"},"modified":"2026-06-08T11:07:12","modified_gmt":"2026-06-08T11:07:12","slug":"spectrum-brands-pet-care-evidentiaza-cresterea-inovatia-si-parteneriatele-la-editia-record-a-interzoo-2026","status":"publish","type":"post","link":"https:\/\/blog.tetra.net\/ro-ro\/spectrum-brands-pet-care-evidentiaza-cresterea-inovatia-si-parteneriatele-la-editia-record-a-interzoo-2026\/","title":{"rendered":"Spectrum Brands Pet Care eviden\u021biaz\u0103 cre\u0219terea, inova\u021bia \u0219i parteneriatele la edi\u021bia record a Interzoo 2026"},"content":{"rendered":"\n

Spectrum Brands Pet Care<\/strong> \u0219i-a \u00eencheiat cu succes participarea la Interzoo 2026<\/a><\/strong>, cel mai important t\u00e2rg interna\u021bional B2B dedicat industriei produselor pentru animale de companie, printr-un concept expozi\u021bional extins, o implicare puternic\u0103 a partenerilor interna\u021bionali \u0219i o prezentare vizibil\u0103 a brandurilor sale de referin\u021b\u0103 din principalele categorii ale industriei pet.<\/p>\n\n\n\n

\n

\u201eInterzoo 2026 a demonstrat for\u021ba brandurilor noastre, a oamenilor no\u0219tri \u0219i a parteneriatelor pe care le construim\u201d<\/em>, declar\u0103 Anya Haarhoff, Vice President Global Pet Care International<\/strong>. \u201eLa cea mai interna\u021bional\u0103 edi\u021bie Interzoo de p\u00e2n\u0103 acum, echipele noastre au creat o experien\u021b\u0103 care a reflectat dimensiunea \u0219i ambi\u021bia afacerii noastre. De la inova\u021bie \u0219i expertiz\u0103 de categorie p\u00e2n\u0103 la interac\u021biuni valoroase cu clien\u021bii, prezen\u021ba noastr\u0103 a ar\u0103tat modul \u00een care continu\u0103m s\u0103 investim \u00een viitorul industriei produselor pentru animale de companie.\u201d<\/em> <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n<\/blockquote>\n\n\n\n

Cel mai important punct de \u00eent\u00e2lnire la nivel global<\/strong><\/h2>\n\n\n\n

Desf\u0103\u0219urat\u0103 \u00een perioada 12\u201315 mai<\/strong>, la N\u00fcrnberg, \u00een Germania, edi\u021bia Interzoo 2026<\/strong> a fost cea mai mare din istoria evenimentului. Aproximativ 2.400 de expozan\u021bi din circa 70 de \u021b\u0103ri<\/strong> \u0219i aproape 39.000 de vizitatori profesioni\u0219ti din peste 130 de \u021b\u0103ri<\/strong> au participat la t\u00e2rg, consolid\u00e2nd statutul acestuia de cel mai important punct de \u00eent\u00e2lnire la nivel mondial pentru industria pet.<\/p>\n\n\n\n

\u00cen acest context, Spectrum Brands Pet Care<\/strong> \u0219i-a m\u0103rit suprafa\u021ba expozi\u021bional\u0103 comparativ cu edi\u021bia precedent\u0103, devenind unul dintre cei mai vizibili expozan\u021bi ai \u00eentregului t\u00e2rg. Prezen\u021ba companiei a inclus un stand principal pe dou\u0103 niveluri dedicat brandurilor IAMS, EUKANUBA, Good Boy, FURminator, Nature\u2019s Miracle \u0219i 8in1<\/strong>, al\u0103turi de o zon\u0103 special\u0103 Tetra Experience Area<\/strong>, creat\u0103 pentru a celebra cea de-a 75-a aniversare a brandului dedicat acvaristicii.<\/p>\n\n\n\n

Oportunit\u0103\u021bi, inova\u021bie \u0219i parteneriate<\/strong><\/h2>\n\n\n\n

Conceput\u0103 \u00een jurul conceptului \u201eGrowth Starts Here\u201d (Cre\u0219terea \u00eencepe aici)<\/strong>, prezen\u021ba expozi\u021bional\u0103 s-a concentrat pe crearea de oportunit\u0103\u021bi pentru dialoguri relevante, prezentarea inova\u021biilor \u0219i consolidarea parteneriatelor pe pie\u021bele interna\u021bionale.<\/p>\n\n\n\n

\n

\u201eCeea ce a f\u0103cut Interzoo 2026 at\u00e2t de special pentru mine, \u00een calitate de coordonator al proiectului, nu a fost doar dimensiunea prezen\u021bei noastre, ci \u0219i c\u00e2t de mult am crescut ca echip\u0103\u201d<\/em>, afirm\u0103 Patrick Kaczynski, Senior Category & Trade Marketing Manager<\/strong>. \u201eAm trecut de la o revenire puternic\u0103 \u00een 2024 la o execu\u021bie mult mai integrat\u0103 \u0219i mai ambi\u021bioas\u0103 de aceast\u0103 dat\u0103. Ceea ce am realizat \u00een 2026 a fost rezultatul unei colabor\u0103ri autentice la nivel european.\u201d<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n<\/blockquote>\n\n\n\n

O incursiune \u00een universurile brandurilor<\/strong><\/h2>\n\n\n\n

\u00cen ambele zone expozi\u021bionale, vizitatorii au putut experimenta universuri de brand captivante, prezent\u0103ri interactive de produse \u0219i spa\u021bii dedicate networkingului.<\/p>\n\n\n\n

O aten\u021bie deosebit\u0103 a fost acordat\u0103 activ\u0103rilor principalelor branduri ale companiei, printre care Tetra<\/a>, IAMS, EUKANUBA \u0219i Good Boy<\/strong>, al\u0103turi de prezent\u0103ri dedicate inova\u021biei \u0219i solu\u021biilor pentru diferite categorii de produse.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Good Boy<\/strong> \u0219i-a prezentat cele mai noi dezvolt\u0103ri de produs \u0219i \u0219i-a eviden\u021biat pozi\u021bia de brandul num\u0103rul 1 \u00een Marea Britanie pentru recompense \u0219i juc\u0103rii destinate c\u00e2inilor<\/strong>.<\/p>\n\n\n\n

EUKANUBA<\/strong> \u0219i-a prezentat noul portofoliu de hran\u0103 umed\u0103 \u0219i \u0219i-a adus la via\u021b\u0103 filosofia bazat\u0103 pe nutri\u021bie sus\u021binut\u0103 de \u0219tiin\u021b\u0103 prin intermediul impresionantului \u0219i foarte vizibilului EUKANUBA Action Wall<\/strong>.<\/p>\n\n\n\n

IAMS<\/strong> a s\u0103rb\u0103torit cea de-a 80-a aniversare<\/strong>, marc\u00e2nd opt decenii de expertiz\u0103 \u00een nutri\u021bia animalelor \u0219i de \u00eencredere din partea consumatorilor.<\/p>\n\n\n\n

\u00cen acela\u0219i timp, Tetra<\/strong> a celebrat 75 de ani de inova\u021bie \u0219i leadership \u00een domeniul acvaristicii<\/strong>.<\/p>\n\n\n\n

Echilibrul dintre storytelling \u0219i interac\u021biune<\/strong><\/h2>\n\n\n\n
\n

\u201eUnul dintre cele mai importante momente ale Interzoo a fost s\u0103 vedem c\u00e2t de bine au reu\u0219it echipele noastre s\u0103 aduc\u0103 brandurile la via\u021b\u0103 \u00een diferite categorii \u0219i pie\u021be\u201d<\/em>, spune Casey Sims, Division Vice President Marketing & Innovation<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n

\n

\u201eStandul a creat echilibrul potrivit \u00eentre povestea brandurilor, inova\u021bia produselor \u0219i interac\u021biunea comercial\u0103. Cel mai important, le-a oferit clien\u021bilor \u0219i partenerilor o imagine clar\u0103 asupra direc\u021biei \u00een care ne \u00eendrept\u0103m ca business.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Una dintre cele mai discutate atrac\u021bii ale expozi\u021biei a fost workshopul live de aquascaping<\/a><\/strong> sus\u021binut de aquascaperul \u0219i influencerul recunoscut la nivel interna\u021bional Micha\u0142 Adamek<\/strong>.<\/p>\n\n\n\n

Desf\u0103\u0219urat \u00een cadrul Tetra Experience Area<\/strong>, workshopul a atras un interes considerabil din partea vizitatorilor interna\u021bionali, a speciali\u0219tilor \u00een acvaristic\u0103 \u0219i a reprezentan\u021bilor mass-media din industrie.<\/p>\n\n\n\n

Pe parcursul mai multor ore, Adamek a realizat un aquascape complet \u00een direct, oferind \u00een acela\u0219i timp informa\u021bii profesionale \u0219i interac\u021bion\u00e2nd direct cu vizitatorii.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Evenimentul de networking \u2013 un adev\u0103rat succes<\/strong><\/h2>\n\n\n\n

Chiar \u00een cadrul spa\u021biului expozi\u021bional, Spectrum Brands Pet Care a organizat \u0219i un eveniment de networking de sear\u0103 care a reunit aproximativ 300 de clien\u021bi, parteneri \u0219i profesioni\u0219ti din industrie<\/strong>, oferind oportunit\u0103\u021bi suplimentare pentru schimburi de idei \u0219i consolidarea rela\u021biilor \u00eentr-un cadru informal.<\/p>\n\n\n\n

Pe \u00eentreaga durat\u0103 a celor patru zile ale t\u00e2rgului, standul Spectrum Brands Pet Care a reprezentat un punct central de \u00eent\u00e2lnire pentru retaileri, distribuitori, furnizori, reprezentan\u021bi ai presei \u0219i echipe interna\u021bionale.<\/p>\n\n\n\n

Discu\u021biile de business, schimburile de idei privind categoriile de produse \u0219i sesiunile de planificare strategic\u0103 s-au desf\u0103\u0219urat continuu, reflect\u00e2nd interesul puternic pentru brandurile companiei \u0219i pentru ambi\u021biile sale de cre\u0219tere.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Interac\u021biunile pozitive cu vizitatorii, dialogurile constante cu clien\u021bii \u0219i participarea interna\u021bional\u0103 puternic\u0103 au reconfirmat angajamentul Spectrum Brands Pet Care de a investi \u00een branduri, inova\u021bie \u0219i parteneriate pe termen lung.<\/p>\n\n\n\n

\n

\u201eInterzoo reprezint\u0103 \u00eentotdeauna un moment important pentru industria noastr\u0103\u201d<\/em>, adaug\u0103 Casey Sims. \u201ePrezen\u021ba noastr\u0103 din acest an a demonstrat c\u0103 continu\u0103m s\u0103 investim \u00een brandurile, categoriile \u0219i parteneriatele noastre pentru viitor.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Cu un nou impuls \u0219i rela\u021bii consolidate pe pie\u021bele interna\u021bionale, Spectrum Brands Pet Care p\u0103r\u0103se\u0219te Interzoo 2026 cu un mesaj clar: Growth Starts Here.<\/strong><\/p>\n\n\n\n

Interzoo 2026 \u2013 pe scurt<\/strong><\/h2>\n\n\n\n
    \n
  • Aproximativ 2.400 de expozan\u021bi din circa 70 de \u021b\u0103ri<\/strong><\/li>\n\n\n\n
  • Aproape 39.000 de vizitatori profesioni\u0219ti din peste 130 de \u021b\u0103ri<\/strong><\/li>\n\n\n\n
  • Suprafa\u021ba expozi\u021bional\u0103 Spectrum Brands Pet Care a crescut cu aproximativ 25%<\/strong><\/li>\n\n\n\n
  • Stand principal pe dou\u0103 niveluri \u0219i zon\u0103 dedicat\u0103 Tetra Experience Area<\/strong><\/li>\n\n\n\n
  • Branduri principale: Tetra, EUKANUBA, IAMS, Good Boy, FURminator, 8in1 \u0219i Nature\u2019s Miracle<\/strong><\/li>\n\n\n\n
  • Tetra<\/strong> a s\u0103rb\u0103torit cea de-a 75-a aniversare<\/li>\n\n\n\n
  • IAMS<\/strong> a s\u0103rb\u0103torit cea de-a 80-a aniversare<\/li>\n\n\n\n
  • Workshop live de aquascaping sus\u021binut de Micha\u0142 Adamek<\/strong><\/li>\n\n\n\n
  • Eveniment de networking cu aproximativ 300 de clien\u021bi, parteneri \u0219i profesioni\u0219t<\/strong><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"

    Spectrum Brands Pet Care \u0219i-a \u00eencheiat cu succes participarea la Interzoo 2026, cel mai important t\u00e2rg interna\u021bional B2B dedicat industriei produselor pentru animale de companie, printr-un concept expozi\u021bional extins, o implicare puternic\u0103 a partenerilor interna\u021bionali \u0219i o prezentare vizibil\u0103 a brandurilor sale de referin\u021b\u0103 din principalele categorii ale industriei pet. Cel mai important punct de […]\n","protected":false},"author":1,"featured_media":4271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[165],"tags":[555,544,554,143],"class_list":["post-4270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acvariu","tag-interzoo","tag-interzoo-2026","tag-spectrum-brands-pet-care","tag-tetra"],"yoast_head":"\nSpectrum Brands Pet Care eviden\u021biaz\u0103 cre\u0219terea, inova\u021bia \u0219i parteneriatele la edi\u021bia record a Interzoo 2026 - Tetra Advanced Fishkeeper Blog<\/title>\n<meta name=\"description\" content=\"Spectrum Brands Pet Care \u0219i-a \u00eencheiat cu succes participarea la Interzoo 2026, cel mai important t\u00e2rg interna\u021bional B2B dedicat industriei produselor pentru animale de companie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.tetra.net\/ro-ro\/spectrum-brands-pet-care-evidentiaza-cresterea-inovatia-si-parteneriatele-la-editia-record-a-interzoo-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spectrum Brands Pet Care eviden\u021biaz\u0103 cre\u0219terea, inova\u021bia \u0219i parteneriatele la edi\u021bia record a Interzoo 2026 - 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